PRIVATE LABEL: YOUR TICKET TO SURVIVING TARIFFS & THRIVING IN PROFIT.

Tariffs. The word alone makes boutique owners everywhere take a deep breath and tighten their budgets. Whether you're brand new to the world of bridal or have been helping brides find the one (the dress, that is) for years, there's no denying the industry is shifting—and fast. But here’s the good news: not all change is bad. In fact, some changes are just the push you need to build a smarter, more profitable business. Enter: Lux and Love Private Label.

We like to think of private label as your business’s secret superpower—quietly strong, endlessly customizable, and always working in your favor. At Lux and Love, we’ve built our collections around styles that do more than just photograph well (though they absolutely do that, too). Our gowns are designed to keep your margins happy and your customers even happier.

And now, with new tariffs making headlines and squeezing importing costs tighter than a size 4 sample on a size 10 bride, having a private label partner is no longer just a perk—it’s the ticket to staying afloat and thriving.

So why Lux and Love? Because we get it. We’re not here to overwhelm you with minimums or designs that don’t sell. We're here to help you:

• Dodge the drama of skyrocketing import costs

• Keep control of your branding and pricing (average gown cost $480-$530 with tariff)

• Fill your racks with styles that brides say yes to again and again

• Lead with profit (because you deserve to be paid for your passion!)

Let’s make this your most profitable season yet—not just by surviving, but by building a business that grows stronger with every bride who walks through your door.

So take a deep breath, put down the panic, and pick up that line sheet. Lux and Love has your back, your brand, and your bottom line covered.